It started out innocently enough -- I only wanted to successfully sell something on the RMAH to gain some greater wisdom and insight into how it all worked. Right now it's just a matter of being willing to low-ball the other sellers to make a quick buck, but even that isn't guaranteed to sell. It's kind of addictive, though finding something desirable enough to sell for more than a few dollars quickly becomes a driving force. If what's happening to my perception of Diablo 3 Gold can happen to other players, I recommend you never click that "Auction House" button when you log in.
I'm not ignorant of Diablo's history. I'm fully aware that putting in-game items and characters from it and other online RPGs up for sale on eBay and other external, less-respectable sites is not a new concept. Tons of items that went for sale through a black-market system over the past decade, resulting in uncounted millions of dollars in transactions. It was likely because of this (let's not pretend that Blizzard doesn't like money just as much as the next company) that the RMAH for Diablo 3 came to be: to cut out the middlemen and scammers and put a chunk of that cash directly into Blizzard's coffers.
Mo Money Mo Problems
I never wanted to patronize the shifty item-dealers who sold the shiniest virtual baubles out of hastily thrown-together websites -- and certainly never thought to try going into that business myself -- but now that it's legitimized I was willing to give it a shot. That's where Cheap Diablo 3 Gold got its claws in me: Blizzard has created an incredibly painless process, and anyone with a PayPal account can sell something.
Now the magic is gone. When I look at an item that just dropped I see dollar signs on items instead of stats, and I can't wait for commodities to go up for sale because I've been stockpiling gems and subtle essence like a pack rat. Instead of crafting Legendary items to give to my friends -- those freeloading sponges -- I'm hoarding these goods to put on the RMAH to try and make some money. These aren't items, they're money.
Perhaps this is a deep-seated problem in my psyche, but I've never considered myself an addict. I don't have any gambling problems, and I'm not even hooked on WoW. But I'm not longer finding that I want to log in to simply level-up my character or to play with friends -- I just want to log in, roll the dice for loot, and put it up for sale. I'm not even thinking about hanging onto good equipment to use later. It's just that the allure of being able to make money while playing Diablo 3 Gold is too strong, and it has overshadowed all of the other aspects I enjoyed before the RMAH went live earlier this week.